First off, I apologize for the recent lack of posts. I took some time off to go visit my dad in Florida. It was wonderful, but really, really cold. Not cold for Florida, just cold. But it was really, really nice to see my dad. And his puppies.
As I’ve mentioned, my mother died in 2002 of Amyotrophic Lateral Sclerosis, a horrible disease that destroys the motor neurons that control muscle movement while leaving a person’s cognitive capacity intact (in most cases).
In other words, it’s a disease that traps a person inside a failing body but leaves a perfect mind aware of what’s happening. It is awful to watch the degeneration of a loved one’s abilities over time, but I’ve never come close to describing just how awful the disease is.
The ALS Society of Canada has developed this unbelievably powerful PSA that comes as close as one possibly can in describing the horror that is ALS. I warn you that this is very sad and jarringly realistic.
ALS Canada also has developed print ads. From AdFreak.com:
They show ALS sufferers with disintegrating chalk maze outlines superimposed on them, stretching from the head down one of their limbs—a simple, arresting and disquieting way to illustrate ALS’s slow-motion destruction of the motor neurons that allow the brain to control the body.
Here’s an example one such ad:
You can see the rest of the ads here.