Apple doesn’t have a blogging policy as management feels that their current communication policy governs blogging. Robert Scoble states in his post, “They [the employees] just arenâ€™t allowed to be spokespeople… So, they donâ€™t feel empowered to talk about anything that they are working on…”
This may be a little off-point here, but why is it becoming a requirement that companies post everything about everything? Companies have a right, if not a duty, to maintain trade secrets.
I agree with Apple management that creating a specific blogging policy is not necessary. I believed I discussed this a long time ago..
It’s perfectly reasonable to expect that if you require employees to maintain confidentiality, that confidentiality should extend to all forms of communication, including blogging.
This may spur resentment among those employees who wish to blog about current projects and spur even more to create anonymous blogs, but the reality is that if an employee wishes to stay employed, the employee needs to follow all company policies.